"...Jameson was bold to link the politics of nostalgia to the postmodern commodity sensibility, and surely he was right (1983). The drug wars in Colombia recapitulate the tropical sweat of Vietnam, with Ollie North and his succession of masks- Jimmy Stewart concealing John Wayne concealing Spiro Agnew and all of them transmogrifying into Sylvester Stallone, who wins in Afghanistan- thus simultaneously fulfilling the secret American envy of Soviet imperialism and the rerun (this time with a happy ending) of the Vietnam war. The Rolling Stones, approaching their fifties, gyrate before eighteen-year-olds who do not appear to need the machinery of nostalgia to be sold their parents' heroes. Paul McCartney is selling the Beatles to a new audience by hitching his oblique nostalgia to their desire for the new that smacks of the old."
Modernity at Large, Arjun Appadurai (1996)
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